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World Shoe Cup

June 11, 2010

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As with everyone else, the people who dress your feet are out to make a buck off the world cup through associating their products with the wonderfulness which is this festival of football.

Nike, with an amazing line up of football stars, someone with some imagination and a gigantic pot of money have come up with this. It gets points for being epic. They also have some clever add-on adverts, as you can see after the jump.

Adidas has decided to go for some actual imagination and a star line up including not only footballers, but some completely non football stars like Oasis’s Gallagher brothers, Daft Punk and Snoop (and some random people I don’t know). However if you’ve never seen the original Star Wars I’m not sure how much sense it will make. Actually even if you have I’m still not sure if it makes sense. But its absurdity only makes it better, which is what it gets its points for in my view. That and Snoop with a light sabre.

Puma (which is itself the product of an Adidas family feud) has gone for something a little more Pan-African and a little more classy (like their awesome Africa unity football shirt). I like how its been shot, and it gets points for not being brash like Nike.

What’s your take on the winner?

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